Our Privacy Statement
Your privacy is really important to us, and we understand how important it is to you. Our aim is to be as clear and open as possible about what we do and why we do it. ASDA is committed to the online privacy of all its users.
The ASDA Health Matters website is operated by MadeByPi, Devonshire Hall, Devonshire Avenue, Street Lane, Leeds, LS8 1AW on behalf of ASDA Stores Limited ASDA House, Great Wilson Street, Leeds, West Yorkshire LS11 5AD
Company Registration No: 464777
VAT Registration No: GB 362 0127 92
Information We Collect
You can always browse the ASDA Health Matters website without giving us any contact details, However, if you want us to keep in contact with you, we have to collect certain information. In order to provide you with a personalised and effective service, we operate a registration process. During registration you are required to give your contact information. We use the information supplied by you to keep in contact with you. This may include some necessary details being given to third parties to do this.
Name and email address - We use this to keep you up-to-date of anything that you may be interested in unless you choose to opt out of receiving these types of communication, or in situations where we need to contact you with regard to our service.
Correspondence – if you contact us we may keep a record of that correspondence.
IP addresses - when you visit our site, we will automatically receive your IP address, a unique identifier for your computer or other access device.
You may also provide us with personal information if you contact customer services, if you enter promotions or competitions run by us or if you communicate with us in some other way, for example by way of an email facility provided on the website.
How We Use The Information We Collect
The information we collect is used to process your registration, keep in contact with you as well as to help us understand your needs and provide you with a better service.
Marketing, emails and newsletter – we will only use the information we collect to send you the ASDA Health Matters email newsletter. We will not use the information for any other communication and will not pass the information onto third parties. You can unsubscribe following the instructions that we will include in any email we send to you.
Customer care - As part of our customer care procedures, our representatives may follow-up, either by email or telephone, to customers who have used the website.
Market research - From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or post.
Personalise viewing - We may personalise your experience by using your past browsing habits to present special offers and new products and services that we think may be of interest to you.
Website improvement - In order to help us design our website and improve your experience, we may collect information about the way you use and access our website. Our web system collects information about each visitor, including IP address, the length of time spent on the website and the order in which pages are visited. We may employ third party experts to help us look at this information. However, rest assured that anyone we employ will treat all information with the same sensitivity and security that we treat it.
Fraud Prevention - In order to protect our customers and us from fraud and theft, we may review information that we obtain from making identity checks and other information in our customer records, including how you conduct your account, and may pass this to other group companies, other retailers and to financial and other organisations (including law enforcement agencies) involved in fraud prevention and detection, to use in the same way.
A cookie is a small piece of text that a website will ask permission to place on your computer's hard drive.
- greet you personally and speed up your log-in when you come back to the site;
- help analyse web traffic to enable us to improve your experience; and
- ensure the security and authenticity of registered users.
A cookie in no way gives us access to your computer or any identifiable information about you other than the data you choose to share with us. We know that people have concerns about cookies, but we believe that the benefit that you and ASDA gain from their proper use is worthwhile. You may set up your web browser to notify you of cookie placement requests or decline cookies completely (although declining them may prevent you from being able to use the website properly or at all).
The information generated by the cookie about your use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google undertakes not to associate your IP address with any other data held by Google.
Turning cookies and web beacons off - If you want to delete any cookies or web beacons that are already on your computer or stop future cookies or web beacons, please refer to the instructions for your file management software or look at www.AboutCookies.org.
Who We Share The Information With
We will not sell, distribute or lease your personal information to third parties other than our subsidiaries, affiliates or parent companies unless we have your permission or are required by law. We may disclose your information to provide services you request, for internal business analysis purposes, for the purposes of fraud prevention or if ASDA itself, or any of our business is bought or sold.
Please note that information collected by us in conjunction with MadeByPi is not shared with its other partners.
Market Research - we may provide information at an aggregated statistical level about our customers, sales, traffic patterns and related site information to third parties, but this information will not identify individuals – for example information like the fact that 20% of shoppers on www.asda.com buy a particular brand of product.
International transfers - in order to carry out the steps detailed above we may send your personal information outside of the European Economic Area and, if necessary, across international borders. The data protection laws in these countries may not be as extensive as in the European Economic Area. However, we have taken appropriate steps to ensure the same level of protection for the processing carried out in these countries as within the European Economic Area.
Any details you provide may be electronically transferred to the US to our parent company Wal-Mart Stores Inc., which assists us in operating this website. However, any such transferred information will be dealt with in accordance with the UK’s Data Protection Act.
Storage of Data
We will not store your personal information for any longer than necessary, however we may be obliged by law to store your communications and personal information including activity logs and we may need to disclose details of these to government or authorised officials upon request. Like many websites, we use log files to monitor the effectiveness of our online marketing programmes.
You have a right to access the personal information that is held about you. To obtain a copy of the personal information ASDA holds about you, please write to us at the following address enclosing your postal details and a cheque for £10, which we are entitled by law to charge, payable to ASDA Stores Limited:
Hasim Ravat, Data Protection Officer,
ASDA Stores Limited,
Great Wilson Street,
Leeds, LS11 5AD
At ASDA, information security is one of our highest priorities and we have taken many steps to ensure your shopping experience with us is secure. Information about you will be kept safe and secure.
In order to prevent unauthorised access or disclosure of your information, ASDA Stores Limited and MadeByPi have put in place suitable physical, electronic and managerial procedures to safeguard and secure information that is collected online.
Keeping your information secure - to help us keep your information confidential you should:
- Keep your password secret.
- Never distribute the URL's for pages that you have looked at while logged in as a registered customer.
Password - you should choose a password that is not obvious or known to anyone else. You should never divulge your password to any third party, as you will be liable for all activity and charges incurred through use of your password whether authorised by you or not.
If you forget your password, you can request a new password, which will be emailed to the address we hold for you. You can change your password anytime on our website in “Your Account”. Should we have reason to suspect that there is likely to be, or has been any breach of security, we may change your password and notify you of the change by email.
Security in our offices - access to your information is restricted in our stores and offices. Only employees who need the information to perform a specific job are granted access to personally identifiable information. The servers that store this information are kept in a secure environment.
Notification of Changes to This Policy
We want to make sure we're giving you the information about privacy and security that you want - let us know what you think. If you have any feedback, questions or concerns, please contact us.